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SMS campaigns are switched on by request, for selected accounts. If you do not see SMS campaigns in the menu, write to us.

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What you need

  • at least one plfon number on the account (Numbers tab),
  • a CSV file of phone numbers,
  • the recipients’ consent to marketing SMS (art. 398 of the Polish Electronic Communications Law). You confirm it in the panel before starting.

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Preparing the CSV file

One column of numbers, any others you like:
  • Excel exports work: commas, semicolons or tabs, Polish letters (UTF-8 or Windows-1250), with a header row or without.
  • The number column is found by its name (phone, telefon, numer, nr…), or, failing that, by what it holds.
  • A nine-digit number is taken as Polish. A number listed twice gets one SMS. Rows with an invalid number are skipped and listed.
  • Up to 50,000 numbers per campaign.

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Step by step

  1. In SMS campaigns type a name and click New campaign.
  2. Recipients: upload the CSV file. You see how many numbers were loaded, which rows were skipped and how many people are on the Do not call list.
  3. Text: click a column name to put it in the message, e.g. Hi {name}!. Under the box you see the character count and SMS per recipient.
  4. Sender and pace: tick the numbers to send from (with several, they take turns) and set how many SMS a minute to send.
  5. Preview: what the first people on the list will see.
  6. Test: type your own number and click Send test. The first row of the file fills the variables.
  7. Start: tick the consent confirmation and click Start.
Polish letters (ą, ę, ł…) change the SMS encoding: one SMS then holds 70 characters instead of 160. A longer message goes out as several SMS, each paid separately.

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While it sends

  • The campaign sends on its own, in the background. Progress refreshes every few seconds: sent, queued, not sent and skipped.
  • SMS go out only between 8:00 and 21:00 recipient time. Outside those hours the campaign waits for the morning.
  • Pause stops sending, Resume carries on. A paused campaign can be edited (text, sender, pace). Cancel campaign ends it for good.
  • A number that lands on the Do not call list in the meantime is skipped.
  • If the carrier refuses the login, or SMS from the numbers are switched off, the campaign pauses itself and shows why. Once the cause is fixed, click Resume.
  • SMS that were not sent (an invalid number, say) can be sent again with Retry not sent.
  • Download CSV gives a file with every number, its status, sender, time sent and text.
plfon sends no delivery reports, so sent means the carrier accepted the SMS. Whether the recipient’s phone got it is not known.

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Replies and calls

Replies arrive in SMS messages, and calls reach the number the SMS came from. If an agent is assigned to that number, the agent answers. A STOP reply puts the number on the Do not call list, so later campaigns skip it. It is worth ending the message with e.g. “Reply STOP to opt out”.

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Charges

Campaign SMS are not taken from the balance in the panel. They are billed separately, as agreed.